Sunday 16 March 2014

WEEKLY NDM 15

http://www.theguardian.com/technology/2014/jan/20/nintendo-mobile-games-smartphones-tablets


If Nintendo makes mobile games, what can it learn from Sony and Microsoft?

How might Nintendo bring Mario and other popular characters to tablets and smartphones?
Start with the obvious: Nintendo already makes mobile games. Nobody keeps their 3DS tethered to a television, after all. But it doesn't makemobile games for smartphones and tablets.
That may change. The company has traditionally knocked back questions about taking its stable of gaming brands to other manufacturers' devices, but as Nintendo announced its latest financial results this week, there was a marked change of tone in president Satoru Iwata's comments.
What might a winning strategy look like for Nintendo? One place to start is by examining what its two main rivals in the console market, Sony and Microsoft, have been doing on smartphones and tablets, with lessons to learn about several possible strategies.
Microsoft has released Kinectimals for iOS and Android, for example, as well as puzzle game Wordament and Ms. Splosion Man from its Twisted Pixel studio. Windows Phone game Tentacles: Enter the Dolphin has also been released for iOS and Android. For now, Halo spin-off Halo: Spartan Assault remains exclusive to Windows-powered device.
Sony has launched a smattering of games for iOS, including free-to-play Ratchet & Clank: Before the Nexus, and Knack's Quest – the latter tying in to PlayStation 4 launch title Knack. The company has also launched an umbrella app called PlayStation All-Stars Island – a partnership with Coca-Cola that includes mini-games based on brands like Uncharted, Gravity Rush and LittleBigPlanet.
This article highlights all the key conventions of mobile games, and it talks about how Nintendo already makes mobile games. Microsoft has released iOS and Android, and they have been releasing puzzle games. Sony has also launched a smattering of games for iOS, which are free. It has been said Nintendo needs to recognise it's rivals, which are currently Sony and Microsoft, who have been releasing games for smart phones and tablets. 

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